Exercise #4

Consider the following experimental results: People who became vegetarians for ethical reasons were found to be more committed to their diet choice and remained vegetarians for longer than those who did so for health reasons. Loyalty to expert advisers (doctors, financial advisors, etc.) leads to higher prices but not necessarily better services. Smokers who viewed […]

Beyond Discovery

Beyond Discovery™: The Path from Research to Human Benefit is a series of articles that trace the origins of important recent technological and medical advances. Each story reveals the crucial role played by basic science, the applications of which could not have been anticipated at the time the original research was conducted. The National Academy […]